Dan and Gemma bought Tayroc from two sets of brothers, so four brothers, only they’re not all broth…anyway. They took over what was a watch brand in need of a good old slap. There were problems. In particular, a ton of social followers, but sales didn’t follow suit.

So, we set about creating campaigns that opened up conversations. That got people talking, one way or another. Were some posts controversial? Erm…maybe. But the level of chat beneath them was putting the brand in front of new eyeballs. Add that to a national billboard campaign, and Tayroc was beginning to find its feet once again. Will Tayroc go on to rival the likes of MVMT? Only time will tell. Geddit? ‘Time’ will tell? Because they sell watches? Oh fuck off then.

Campaign Details:
  • Brand and tagline development
  • Paid/organic Instagram creative campaigns
  • National OOH campaign