Now this is where we really have some fun. Personal branding is basically the bit where we make you famous. Yeah, you can be whoever the fuck you want to be.
Sometimes, stepping out from behind your brand and revealing yourself as a cracking leader can be the right way to grow your following and ultimately win business. An audience always responds better to a human being over a product or service.
Whether it’s building your online presence (and network), getting out and chatting to the public or getting weird in front of the green screen, it all makes you more relatable to your target market. It’s not for everyone. And viewer discretion is usually advised.