Creating content. Content creation. Creating content marketing – anyway, this stuff is the umbrella term for just about anything that gets people looking your way. It doesn’t do the hard sell like an advert, but it opens the lid on a conversation. It gets people thinking about your brand, your company and your offering.
Content marketing is all about creating the space for a discussion to happen. It gives you a little slither of an audience’s attention and the opportunity to get ‘em hooked. Videos might be built on a longer, more in-depth narrative with the aim of taking the audience on a journey. Static content will feature a catchy tone of voice with a seductive chain of thought and a raunchy lil crescendo.
And the key to decent content marketing? Keep it coming. The more of it the better.
Funnily enough, we’re pretty good at that part.